2.3.05

GM misteps, a pig's tail



Although automaker General Motors is one of the world's few genuinely socially responsible coporations; they stand behind their commitment to an employee pension fund to the tune of a colossal $291 billion, in their zeal to market brand they occasionally step in it.

This week, GM's latest blunder aired with the unfortunate image of a crated pig in the bed of a GM something-or-other followed by scenes of a happy family riding in truck cabin luxury while the announcer proclaims, "Cargo doesn't have to be comfortable, family does."

GM executives might consider their choice with regard to ad agencies. After all, with the automaker's bond status being downgraded from triple B to 'junk' it would appear GM has less market future than the 'cargo' in their commercial.
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